Chapter 5. Organizations, Money, and Business

Table of Contents

The Economics of Open Source
Types of Corporate Involvement
Hire for the Long Term
Case study
Appear as Many, Not as One
Be Open About Your Motivations
Money Can't Buy You Love
Review and Acceptance of Changes
Case study: the CVS password-authentication protocol
Update Your RFI, RFP and Contract Language
Third-Party Review
Don't Surprise Your Lawyers
Funding Non-Programming Activities
Quality Assurance (i.e., Professional Testing)
Legal Advice and Protection
Documentation and Usability
Funding User Experience (UX) Work
Providing Hosting/Bandwidth
Providing Build Farms and Development Servers
Sponsoring Conferences, Hackathons, and other Developer Meetings
Open Source and Freedom from Vendor Lock-In
Remember That You Are Being Watched
Case study: You can't fake activity, so don't try
Don't Bash Competing Open Source Products
Don't Bash Competing Vendors' Developers
"Commercial" vs "Proprietary"
Open Source and the Organization
Dispel Myths Within Your Organization
Foster Pools of Expertise in Multiple Places
Decouple Publicity Events from Project Progress
Establish Contact Early with Relevant External Communities
Have a Plan to Handle Negative Reactions
The Key Role of Middle Management
Governments and Open Source
Being Open Source From Day One is Especially Important for Government Projects
Hiring Open Source Developers
Crowdfunding and Bounties

This chapter examines how to use money constructively in a free software environment, and some of the adjustments your organization might want to consider as it gets involved in free software projects. This chapter is aimed not just at developers who are paid to work on open source projects, but at their managers and even at the executives at the top. When an organization makes a monetary investment in open source, people at all levels have to understand not just how best to allocate that investment, but the effects that long-term open source engagement will have on the organization itself. Open source can be transformative — at least when done right.

This chapter is not primarily about how to find funding sources for your open source project, though I hope it will usefully inform that topic. There are many different ways open source projects are funded [44], just as there are many ways all human endeavors are funded. While open source is incompatible with one particular business model — monopoly-controlled royalty streams based on per-copy sales — it is compatible with all the others, and indeed is better suited to some of them than proprietary software is.

The Economics of Open Source

People are still sometimes surprised to learn that most free software is written by paid developers, not by volunteers. But the economics that drive open source are actually quite straightforward: a company often needs a particular piece of software to be maintained and developed, and yet does not need a monopoly on that software. Indeed, it would often be disadvantageous to have a monopoly, because then the entire burden of maintenance would fall on that one company, instead of being shared with others who have the same needs. For example, most companies have web sites and therefore need a web server, but almost no companies need exclusive control over the development of their web server, or intend to sell copies of it on a proprietary basis. The same is true of office software suites, operating system kernels, network connectivity tools, educational programs, etc — just as historically it has been true of electric grids, roads, sewer systems, and other goods that everyone needs but no one needs to own. Just as we expect road workers to be paid, we should expect software developers to be paid as well.

Even in the early days of free software, when the proportion of truly unpaid volunteers was perhaps higher than it is now, there were already developers who were paid for their work. There was also a lot of informal subsidy, as there continues to be today. When a system administrator writes a network analysis tool to help her do her job, then posts it online and gets bug fixes and feature contributions from other system administrators, what's happened is that an unofficial consortium has been formed. The consortium's funding comes from the sysadmins' salaries; its office space and network bandwidth are donated, albeit unknowingly, by the organizations those people work for. Those organizations also benefit from the investment, of course, although they may or may not be institutionally aware of it.

Today such efforts are often, though not always, more formalized. Corporations have become conscious of the benefits of open source software, and now involve themselves intentionally in its development. Developers too have come to expect that really important projects will attract funding in one way or another. The key question is how the hierarchical command structures of corporations and the semi-decentralized, non-coercive communities of free software projects can work productively with each other — and more or less agree on what "productively" means.

Financial backing is generally welcomed by open source development communities. Having paid developers mean that bug reports are more likely to be listened to, that needed work is more likely to get done, and that the project will be less vulnerable to the Forces of Chaos (e.g., a key founding developer suddenly losing interest) lurking at the edges of every collaborative endeavor. One key dynamic is that credibility is contagious, to a point. When, for example, Google backs an open source project, people assume the project will have the chance to succeed or fail on its long-term merits, while receiving adequate support in its early stages; other participants' resultant willingness to devote effort to it can then make this a self-fulfilling prophecy.

However, funding can also bring a perception of control. If not handled carefully, money can divide a project into in-group and out-group developers. If developers who aren't officially paid to work on the project get the feeling that design decisions or feature additions are simply available to the highest bidder, they'll head off to a project that seems more like a meritocracy and less like unpaid labor for someone else's benefit. They may never complain overtly on the mailing lists. Instead, there will simply be less and less noise from external sources, as the "out" developers gradually stop trying to be taken seriously. The buzz of small-scale activity will continue, in the form of bug reports and occasional small fixes. But there will be fewer and fewer large code contributions from unexpected sources, fewer unexpected opinions voiced in design discussions, and so on. People sense what's expected of them, and live up (or down) to those expectations.

Although money needs to be used carefully, that doesn't mean it can't buy influence. It most certainly can. The trick is that it doesn't buy influence directly — instead, it buys development credibility, which is convertible to influence through the project's decision-making processes. In a straightforward commercial transaction, you trade money for what you want. If you need a feature added, you sign a contract, pay for it, and (if all goes well) the work gets done and the feature eventually lands in the product. In an open source project, it's not so simple. You may sign a contract with some developers, but they'd be fooling themselves—and you—if they guaranteed that the work you paid for would be accepted by the development community simply because you paid for it. The work can only be accepted on its own merits and on how it fits into the community's vision for the software (see the section called “Contracting”). You may have some say in that vision, but you won't be the only voice.

So money can't purchase influence directly, but it can purchase things that lead to influence. The most obvious example is programmers. If you hire good programmers, and they stick around long enough to get experience with the software and credibility in the community, then they can influence the project by the same means as any other member. They will have a vote, or if there are many of them, they will have a voting block[45]. If they are respected in the project, they will have influence beyond just their votes. There is no need for paid developers to disguise their motives, either. After all, everyone who wants a change made to the software wants it for a reason. Your company's reasons are no less legitimate than anyone else's. It's just that the weight given to your company's goals will be determined by its representatives' status in the project, not by your company's size, budget, or business plan.[46]

[45] Even though actual votes may be rare, as noted in the section called “Consensus-based Democracy”, the possibility of a vote has great implicit power, so membership in the electorate is still important even if no vote is ever held.

[46] When companies need to guarantee that certain features and bug fixes land in a specified amount of time, they accomplish this by keeping their own copy (which may be partially or wholly public) of the project, and merging it from time to time with a separate public copy that has its own governance. Google's Android operating system is a classic example: Google maintains its own copy of Android, which it governs pleases, and from time to time merges changes between that copy and the Android Open Source Project. Essentially, Google is on a very long copy-modify-merge loop with respect to the open source project, and vice versa. It is in neither side's interests to permanently diverge from the other.